Chef de Projet MICE \u2014 Maroc Zain Academy<\/title>\n<style>\n:root{--p:#0f1d31;--p2:#0a1727;--t:#eef5ff;--m:#9fb2c9;--g:#f1d77b;--l:#29405f;--ok:#71e3a3}\n*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:linear-gradient(180deg,#07111f,#0b1728 45%,#07111f);color:var(--t);font:15px\/1.55 Inter,Segoe UI,Arial,sans-serif}a{text-decoration:none;color:inherit}.wrap{width:min(1400px,calc(100% - 30px));margin:auto}\n.top{background:#04101b;border-bottom:1px solid #172b43;color:var(--m)}.top .wrap,.nav{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}.top .wrap{padding:8px 0}.head{position:sticky;top:0;z-index:20;background:rgba(7,17,31,.95);border-bottom:1px solid var(--l);backdrop-filter:blur(10px)}.nav{padding:14px 0}.brand{display:flex;gap:11px;align-items:center}.logo{width:46px;height:46px;border:1px solid #d7b34a;border-radius:50%;display:grid;place-items:center;color:var(--g);font-weight:900}.brand small{display:block;color:var(--m)}.menu{display:flex;gap:16px}.btn{display:inline-flex;min-height:45px;padding:0 16px;align-items:center;justify-content:center;border:1px solid var(--l);border-radius:12px;background:#0d1c2e;font-weight:800}.primary{background:linear-gradient(135deg,#f2db83,#b78a1b);border:0;color:#171100}\n.hero{padding:55px 0 35px}.crumb{color:var(--m);margin-bottom:16px}.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:24px}.badge{display:inline-flex;border:1px solid #6a5a2c;background:#211e14;color:var(--g);padding:7px 11px;border-radius:999px;font-weight:800;font-size:13px}.hero h1{font-size:clamp(40px,6vw,68px);line-height:1;margin:16px 0}.hero p{font-size:18px;color:var(--m)}.actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:20px}.summary,.card{background:var(--p);border:1px solid var(--l);border-radius:19px;padding:20px}.facts,.grid2{display:grid;grid-template-columns:1fr 1fr;gap:10px}.fact,.box,.module,.tool,.case{background:var(--p2);border:1px solid #223956;border-radius:13px;padding:13px}.fact strong{display:block;font-size:18px}.fact span,.box span,.tool span,.case span,.module small,.card p{color:var(--m)}\n.section{padding:25px 0 48px}.layout{display:grid;grid-template-columns:1fr 300px;gap:20px;align-items:start}.main{display:grid;gap:17px}.card h2{font-size:27px;margin:0 0 14px}.box b,.tool strong,.case b{display:block;margin-bottom:5px}.modules{display:grid;gap:9px}.module{display:grid;grid-template-columns:46px 1fr auto;gap:12px;align-items:center}.num{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:#17263a;color:var(--g);font-weight:900}.module em{font-style:normal;color:var(--ok);font-size:12px;font-weight:800}.tools,.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:11px}.tool{padding:16px}.tool strong{font-size:17px;margin-top:7px}.side{position:sticky;top:92px;display:grid;gap:13px}.side .card a{display:block;padding:9px 0;border-bottom:1px solid #223956}.career{display:flex;gap:8px;flex-wrap:wrap}.career span{padding:8px 10px;border:1px solid #355171;border-radius:999px;background:#0a1727}.footer{padding:32px 0;background:#05101b;border-top:1px solid var(--l);color:var(--m)}\n@media(max-width:950px){.hero-grid,.layout{grid-template-columns:1fr}.side{position:static}.menu{display:none}.tools,.cases{grid-template-columns:repeat(2,1fr)}}@media(max-width:620px){.grid2,.tools,.facts,.cases{grid-template-columns:1fr}.module{grid-template-columns:42px 1fr}.module em{grid-column:2}.wrap{width:calc(100% - 20px)}}\n<\/style><\/head><body>\n<div class=\"top\"><div class=\"wrap\"><span>\u260e Contact \u2022 \ud83d\udedf Assistance<\/span><span>Formation professionnelle MZA<\/span><\/div><\/div>\n<header class=\"head\"><div class=\"wrap nav\"><a href=\"\/\" class=\"brand\"><div class=\"logo\">MZA<\/div><div><strong>MAROC ZAIN ACADEMY<\/strong><small>Learn \u2022 Train \u2022 Succeed<\/small><\/div><\/a><nav class=\"menu\"><a href=\"\/\">Accueil<\/a><a href=\"\/catalogue-formations\/\">Formations<\/a><a href=\"\/cours\/\">Cours<\/a><a href=\"\/quiz\/\">QCM<\/a><a href=\"\/examens\/\">Examens<\/a><a href=\"\/centre-de-certification\/\">Certification<\/a><\/nav><a class=\"btn primary\" href=\"\/admissions\/\">S’inscrire<\/a><\/div><\/header>\n\n<section class=\"hero\"><div class=\"wrap\"><div class=\"crumb\">Accueil \u203a Formations \u203a Tourisme & \u00c9v\u00e9nementiel \u203a Chef de Projet MICE<\/div><div class=\"hero-grid\"><div><span class=\"badge\">\ud83c\udfaf MEETINGS \u2022 INCENTIVES \u2022 CONFERENCES \u2022 EXHIBITIONS<\/span><h1>Chef de Projet MICE<\/h1><p>Parcours professionnel consacr\u00e9 \u00e0 la conception, la vente, la budg\u00e9tisation, l’organisation et le pilotage d’\u00e9v\u00e9nements professionnels, congr\u00e8s, s\u00e9minaires, incentives, conventions et voyages de groupes.<\/p><div class=\"actions\"><a class=\"btn primary\" href=\"\/admissions\/\">S’inscrire<\/a><a class=\"btn\" href=\"#programme\">Programme<\/a><a class=\"btn\" href=\"\/quiz\/\">QCM<\/a><a class=\"btn\" href=\"\/examens\/\">Examen<\/a><\/div><\/div>\n<aside class=\"summary\"><h3>Le cursus en bref<\/h3><div class=\"facts\"><div class=\"fact\"><strong>12<\/strong><span>Blocs m\u00e9tier<\/span><\/div><div class=\"fact\"><strong>360\u00b0<\/strong><span>Projet complet<\/span><\/div><div class=\"fact\"><strong>Pratique<\/strong><span>Cas & soutenance<\/span><\/div><div class=\"fact\"><strong>MZA<\/strong><span>\u00c9valuation<\/span><\/div><\/div><div class=\"actions\"><a class=\"btn primary\" style=\"width:100%\" href=\"\/mon-cockpit\/\">Ouvrir Mon Cockpit<\/a><\/div><\/aside><\/div><\/div><\/section>\n\n<section class=\"section\"><div class=\"wrap layout\"><main class=\"main\">\n<section class=\"card\"><h2>Objectifs<\/h2><div class=\"grid2\">\n<div class=\"box\"><b>Concevoir une offre MICE<\/b><span>Transformer un brief client en concept, programme et proposition commerciale.<\/span><\/div>\n<div class=\"box\"><b>Piloter budget & rentabilit\u00e9<\/b><span>Construire les co\u00fbts, n\u00e9gocier, tarifer et contr\u00f4ler les marges.<\/span><\/div>\n<div class=\"box\"><b>Coordonner les prestataires<\/b><span>H\u00f4tels, transport, a\u00e9rien, restauration, audiovisuel, animation et sites.<\/span><\/div>\n<div class=\"box\"><b>Livrer l’\u00e9v\u00e9nement<\/b><span>Planning, participants, qualit\u00e9, risques, exploitation terrain et bilan.<\/span><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Public & pr\u00e9requis<\/h2><p>Parcours destin\u00e9 aux professionnels et candidats des agences de voyages, DMC, h\u00f4tels, offices de tourisme, \u00e9v\u00e9nementiel, communication, tourisme d’affaires et services commerciaux. Les pr\u00e9requis pr\u00e9cis sont \u00e0 d\u00e9finir selon la politique d’admission MZA.<\/p><\/section>\n\n<section class=\"card\" id=\"programme\"><h2>Cursus standardis\u00e9 \u2014 12 blocs<\/h2><div class=\"modules\">\n<div class=\"module\"><div class=\"num\">01<\/div><div><b>Fondamentaux du MICE<\/b><small>March\u00e9, acteurs, typologies d’\u00e9v\u00e9nements et cha\u00eene de valeur.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">02<\/div><div><b>Brief client & cahier des charges<\/b><small>D\u00e9couverte du besoin, objectifs, participants, contraintes et crit\u00e8res de succ\u00e8s.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">03<\/div><div><b>Conception & cr\u00e9ativit\u00e9 \u00e9v\u00e9nementielle<\/b><small>Concept, destination, programme, exp\u00e9rience participant et storytelling.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">04<\/div><div><b>Destination & sourcing<\/b><small>H\u00f4tels, lieux, transport, restauration, activit\u00e9s et s\u00e9lection des fournisseurs.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">05<\/div><div><b>Transport a\u00e9rien & mobilit\u00e9 groupes<\/b><small>D\u00e9placements, groupes, transferts, rooming et coordination logistique.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">06<\/div><div><b>Budget, costing & pricing<\/b><small>Budget pr\u00e9visionnel, co\u00fbts directs\/indirects, marge, devis et contr\u00f4le financier.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">07<\/div><div><b>N\u00e9gociation & contrats fournisseurs<\/b><small>Consultation, comparaison, n\u00e9gociation, engagements et suivi des prestations.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">08<\/div><div><b>Gestion de projet MICE<\/b><small>R\u00e9troplanning, responsabilit\u00e9s, jalons, tableaux de bord et coordination.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">09<\/div><div><b>Participants & exp\u00e9rience client<\/b><small>Invitations, inscriptions, rooming lists, accueil, VIP et assistance.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">10<\/div><div><b>Production & exploitation terrain<\/b><small>Montage, signal\u00e9tique, audiovisuel, restauration, r\u00e9gie et coordination jour J.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">11<\/div><div><b>Risques, qualit\u00e9 & MICE responsable<\/b><small>Plans de contingence, s\u00e9curit\u00e9, incidents, qualit\u00e9 de service et r\u00e9duction des impacts.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">12<\/div><div><b>Commercialisation, bilan & soutenance<\/b><small>Pr\u00e9sentation de l’offre, n\u00e9gociation client, reporting, ROI et d\u00e9fense d’un projet complet.<\/small><\/div><em>FINAL<\/em><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Cas pratiques MICE<\/h2><div class=\"cases\">\n<div class=\"case\"><b>\ud83c\udfe2 Convention 300 personnes<\/b><span>Construire programme, budget, h\u00e9bergement, restauration et logistique.<\/span><\/div>\n<div class=\"case\"><b>\ud83c\udfc6 Incentive au Maroc<\/b><span>Cr\u00e9er une exp\u00e9rience destination et n\u00e9gocier les prestations.<\/span><\/div>\n<div class=\"case\"><b>\ud83c\udfa4 Congr\u00e8s international<\/b><span>G\u00e9rer inscriptions, h\u00e9bergement, transferts, salles et audiovisuel.<\/span><\/div>\n<div class=\"case\"><b>\u2708 Groupe a\u00e9rien<\/b><span>Coordonner transport, arriv\u00e9es, d\u00e9parts et contingences.<\/span><\/div>\n<div class=\"case\"><b>\u26a0\ufe0f Crise jour J<\/b><span>R\u00e9agir \u00e0 l’annulation d’un prestataire ou une perturbation majeure.<\/span><\/div>\n<div class=\"case\"><b>\ud83d\udcb0 Appel d’offres<\/b><span>R\u00e9pondre \u00e0 un brief avec proposition technique, budget et soutenance commerciale.<\/span><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Projet fil rouge<\/h2><p>Le candidat construit progressivement un <strong style=\"color:#fff\">projet MICE complet<\/strong> : analyse du brief \u2192 concept \u2192 sourcing \u2192 programme \u2192 budget \u2192 devis \u2192 r\u00e9troplanning \u2192 gestion des participants \u2192 plan op\u00e9rationnel \u2192 gestion des risques \u2192 pr\u00e9sentation commerciale \u2192 bilan.<\/p><\/section>\n\n<section class=\"card\"><h2>Entra\u00eenement & \u00e9valuation<\/h2><div class=\"tools\">\n<a class=\"tool\" href=\"\/cours\/\"><div>\ud83d\udcd8<\/div><strong>Cours<\/strong><span>Ressources MICE et gestion de projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/quiz\/\"><div>\ud83c\udfaf<\/div><strong>QCM<\/strong><span>Entra\u00eenement progressif.<\/span><\/a>\n<a class=\"tool\" href=\"\/simulateur-mice\/\"><div>\ud83e\udde9<\/div><strong>Simulateur MICE<\/strong><span>Brief, budget et d\u00e9cisions projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/examens\/\"><div>\ud83d\udcdd<\/div><strong>Examen<\/strong><span>\u00c9valuation des connaissances et cas.<\/span><\/a>\n<a class=\"tool\" href=\"\/oral-engine\/\"><div>\ud83c\udf99\ufe0f<\/div><strong>Soutenance<\/strong><span>Pr\u00e9sentation et d\u00e9fense du projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/centre-de-certification\/\"><div>\ud83c\udfc5<\/div><strong>Validation<\/strong><span>Attestation ou certificat MZA selon le parcours.<\/span><\/a>\n<\/div><\/section>\n\n<section class=\"card\"><h2>\u00c9volution professionnelle<\/h2><div class=\"career\"><span>Assistant Projet MICE<\/span><span>\u2192 Chef de Projet MICE<\/span><span>\u2192 Chef de Projet Senior<\/span><span>\u2192 Responsable MICE<\/span><span>\u2192 Directeur \u00c9v\u00e9nementiel \/ MICE<\/span><\/div><\/section>\n<\/main>\n\n<aside class=\"side\"><div class=\"card\"><h3>Acc\u00e8s formation<\/h3><a href=\"\/cours\/\">\ud83d\udcd8 Cours<\/a><a href=\"\/quiz\/\">\ud83c\udfaf QCM<\/a><a href=\"\/examens\/\">\ud83d\udcdd Examen<\/a><a href=\"\/simulateur-mice\/\">\ud83e\udde9 Simulateur MICE<\/a><a href=\"\/centre-de-certification\/\">\ud83c\udfc5 Certification<\/a><\/div><div class=\"card\"><h3>Inscription<\/h3><p>Acc\u00e9dez \u00e0 l’admission puis retrouvez le cursus et votre projet dans Mon Cockpit.<\/p><a class=\"btn primary\" style=\"width:100%\" href=\"\/admissions\/\">S’INSCRIRE<\/a><\/div><\/aside>\n<\/div><\/section>\n<footer class=\"footer\"><div class=\"wrap\"><strong style=\"color:#fff\">MAROC ZAIN ACADEMY<\/strong><div>Chef de Projet MICE \u2014 Cursus standardis\u00e9 MZA.<\/div><\/div><\/footer>\n<\/body><\/html>\n\n","protected":false},"excerpt":{"rendered":"<p>Chef de Projet MICE \u2014 Maroc Zain Academy \u260e Contact \u2022 \ud83d\udedf AssistanceFormation professionnelle MZA MZA MAROC ZAIN ACADEMYLearn \u2022 Train \u2022 Succeed AccueilFormationsCoursQCMExamensCertification S’inscrire Accueil \u203a Formations \u203a Tourisme & \u00c9v\u00e9nementiel \u203a Chef de Projet MICE \ud83c\udfaf MEETINGS \u2022 INCENTIVES \u2022 CONFERENCES \u2022 EXHIBITIONS Chef de Projet MICE Parcours professionnel consacr\u00e9 \u00e0 la conception, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1851","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/comments?post=1851"}],"version-history":[{"count":1,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851\/revisions\/1853"}],"wp:attachment":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/media?parent=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1851,"date":"2026-09-07T10:56:54","date_gmt":"2026-09-07T10:56:54","guid":{"rendered":"https:\/\/maroczain.com\/tourisme.maroczain.com\/?page_id=1851"},"modified":"2026-09-07T10:56:54","modified_gmt":"2026-09-07T10:56:54","slug":"chef-de-projet-mice","status":"publish","type":"page","link":"https:\/\/maroczain.com\/tourisme.maroczain.com\/chef-de-projet-mice\/","title":{"rendered":"Chef de projet Mice"},"content":{"rendered":"\n\n\n\nChef de Projet MICE \u2014 Maroc Zain Academy<\/title>\n<style>\n:root{--p:#0f1d31;--p2:#0a1727;--t:#eef5ff;--m:#9fb2c9;--g:#f1d77b;--l:#29405f;--ok:#71e3a3}\n*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:linear-gradient(180deg,#07111f,#0b1728 45%,#07111f);color:var(--t);font:15px\/1.55 Inter,Segoe UI,Arial,sans-serif}a{text-decoration:none;color:inherit}.wrap{width:min(1400px,calc(100% - 30px));margin:auto}\n.top{background:#04101b;border-bottom:1px solid #172b43;color:var(--m)}.top .wrap,.nav{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}.top .wrap{padding:8px 0}.head{position:sticky;top:0;z-index:20;background:rgba(7,17,31,.95);border-bottom:1px solid var(--l);backdrop-filter:blur(10px)}.nav{padding:14px 0}.brand{display:flex;gap:11px;align-items:center}.logo{width:46px;height:46px;border:1px solid #d7b34a;border-radius:50%;display:grid;place-items:center;color:var(--g);font-weight:900}.brand small{display:block;color:var(--m)}.menu{display:flex;gap:16px}.btn{display:inline-flex;min-height:45px;padding:0 16px;align-items:center;justify-content:center;border:1px solid var(--l);border-radius:12px;background:#0d1c2e;font-weight:800}.primary{background:linear-gradient(135deg,#f2db83,#b78a1b);border:0;color:#171100}\n.hero{padding:55px 0 35px}.crumb{color:var(--m);margin-bottom:16px}.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:24px}.badge{display:inline-flex;border:1px solid #6a5a2c;background:#211e14;color:var(--g);padding:7px 11px;border-radius:999px;font-weight:800;font-size:13px}.hero h1{font-size:clamp(40px,6vw,68px);line-height:1;margin:16px 0}.hero p{font-size:18px;color:var(--m)}.actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:20px}.summary,.card{background:var(--p);border:1px solid var(--l);border-radius:19px;padding:20px}.facts,.grid2{display:grid;grid-template-columns:1fr 1fr;gap:10px}.fact,.box,.module,.tool,.case{background:var(--p2);border:1px solid #223956;border-radius:13px;padding:13px}.fact strong{display:block;font-size:18px}.fact span,.box span,.tool span,.case span,.module small,.card p{color:var(--m)}\n.section{padding:25px 0 48px}.layout{display:grid;grid-template-columns:1fr 300px;gap:20px;align-items:start}.main{display:grid;gap:17px}.card h2{font-size:27px;margin:0 0 14px}.box b,.tool strong,.case b{display:block;margin-bottom:5px}.modules{display:grid;gap:9px}.module{display:grid;grid-template-columns:46px 1fr auto;gap:12px;align-items:center}.num{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:#17263a;color:var(--g);font-weight:900}.module em{font-style:normal;color:var(--ok);font-size:12px;font-weight:800}.tools,.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:11px}.tool{padding:16px}.tool strong{font-size:17px;margin-top:7px}.side{position:sticky;top:92px;display:grid;gap:13px}.side .card a{display:block;padding:9px 0;border-bottom:1px solid #223956}.career{display:flex;gap:8px;flex-wrap:wrap}.career span{padding:8px 10px;border:1px solid #355171;border-radius:999px;background:#0a1727}.footer{padding:32px 0;background:#05101b;border-top:1px solid var(--l);color:var(--m)}\n@media(max-width:950px){.hero-grid,.layout{grid-template-columns:1fr}.side{position:static}.menu{display:none}.tools,.cases{grid-template-columns:repeat(2,1fr)}}@media(max-width:620px){.grid2,.tools,.facts,.cases{grid-template-columns:1fr}.module{grid-template-columns:42px 1fr}.module em{grid-column:2}.wrap{width:calc(100% - 20px)}}\n<\/style><\/head><body>\n<div class=\"top\"><div class=\"wrap\"><span>\u260e Contact \u2022 \ud83d\udedf Assistance<\/span><span>Formation professionnelle MZA<\/span><\/div><\/div>\n<header class=\"head\"><div class=\"wrap nav\"><a href=\"\/\" class=\"brand\"><div class=\"logo\">MZA<\/div><div><strong>MAROC ZAIN ACADEMY<\/strong><small>Learn \u2022 Train \u2022 Succeed<\/small><\/div><\/a><nav class=\"menu\"><a href=\"\/\">Accueil<\/a><a href=\"\/catalogue-formations\/\">Formations<\/a><a href=\"\/cours\/\">Cours<\/a><a href=\"\/quiz\/\">QCM<\/a><a href=\"\/examens\/\">Examens<\/a><a href=\"\/centre-de-certification\/\">Certification<\/a><\/nav><a class=\"btn primary\" href=\"\/admissions\/\">S’inscrire<\/a><\/div><\/header>\n\n<section class=\"hero\"><div class=\"wrap\"><div class=\"crumb\">Accueil \u203a Formations \u203a Tourisme & \u00c9v\u00e9nementiel \u203a Chef de Projet MICE<\/div><div class=\"hero-grid\"><div><span class=\"badge\">\ud83c\udfaf MEETINGS \u2022 INCENTIVES \u2022 CONFERENCES \u2022 EXHIBITIONS<\/span><h1>Chef de Projet MICE<\/h1><p>Parcours professionnel consacr\u00e9 \u00e0 la conception, la vente, la budg\u00e9tisation, l’organisation et le pilotage d’\u00e9v\u00e9nements professionnels, congr\u00e8s, s\u00e9minaires, incentives, conventions et voyages de groupes.<\/p><div class=\"actions\"><a class=\"btn primary\" href=\"\/admissions\/\">S’inscrire<\/a><a class=\"btn\" href=\"#programme\">Programme<\/a><a class=\"btn\" href=\"\/quiz\/\">QCM<\/a><a class=\"btn\" href=\"\/examens\/\">Examen<\/a><\/div><\/div>\n<aside class=\"summary\"><h3>Le cursus en bref<\/h3><div class=\"facts\"><div class=\"fact\"><strong>12<\/strong><span>Blocs m\u00e9tier<\/span><\/div><div class=\"fact\"><strong>360\u00b0<\/strong><span>Projet complet<\/span><\/div><div class=\"fact\"><strong>Pratique<\/strong><span>Cas & soutenance<\/span><\/div><div class=\"fact\"><strong>MZA<\/strong><span>\u00c9valuation<\/span><\/div><\/div><div class=\"actions\"><a class=\"btn primary\" style=\"width:100%\" href=\"\/mon-cockpit\/\">Ouvrir Mon Cockpit<\/a><\/div><\/aside><\/div><\/div><\/section>\n\n<section class=\"section\"><div class=\"wrap layout\"><main class=\"main\">\n<section class=\"card\"><h2>Objectifs<\/h2><div class=\"grid2\">\n<div class=\"box\"><b>Concevoir une offre MICE<\/b><span>Transformer un brief client en concept, programme et proposition commerciale.<\/span><\/div>\n<div class=\"box\"><b>Piloter budget & rentabilit\u00e9<\/b><span>Construire les co\u00fbts, n\u00e9gocier, tarifer et contr\u00f4ler les marges.<\/span><\/div>\n<div class=\"box\"><b>Coordonner les prestataires<\/b><span>H\u00f4tels, transport, a\u00e9rien, restauration, audiovisuel, animation et sites.<\/span><\/div>\n<div class=\"box\"><b>Livrer l’\u00e9v\u00e9nement<\/b><span>Planning, participants, qualit\u00e9, risques, exploitation terrain et bilan.<\/span><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Public & pr\u00e9requis<\/h2><p>Parcours destin\u00e9 aux professionnels et candidats des agences de voyages, DMC, h\u00f4tels, offices de tourisme, \u00e9v\u00e9nementiel, communication, tourisme d’affaires et services commerciaux. Les pr\u00e9requis pr\u00e9cis sont \u00e0 d\u00e9finir selon la politique d’admission MZA.<\/p><\/section>\n\n<section class=\"card\" id=\"programme\"><h2>Cursus standardis\u00e9 \u2014 12 blocs<\/h2><div class=\"modules\">\n<div class=\"module\"><div class=\"num\">01<\/div><div><b>Fondamentaux du MICE<\/b><small>March\u00e9, acteurs, typologies d’\u00e9v\u00e9nements et cha\u00eene de valeur.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">02<\/div><div><b>Brief client & cahier des charges<\/b><small>D\u00e9couverte du besoin, objectifs, participants, contraintes et crit\u00e8res de succ\u00e8s.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">03<\/div><div><b>Conception & cr\u00e9ativit\u00e9 \u00e9v\u00e9nementielle<\/b><small>Concept, destination, programme, exp\u00e9rience participant et storytelling.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">04<\/div><div><b>Destination & sourcing<\/b><small>H\u00f4tels, lieux, transport, restauration, activit\u00e9s et s\u00e9lection des fournisseurs.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">05<\/div><div><b>Transport a\u00e9rien & mobilit\u00e9 groupes<\/b><small>D\u00e9placements, groupes, transferts, rooming et coordination logistique.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">06<\/div><div><b>Budget, costing & pricing<\/b><small>Budget pr\u00e9visionnel, co\u00fbts directs\/indirects, marge, devis et contr\u00f4le financier.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">07<\/div><div><b>N\u00e9gociation & contrats fournisseurs<\/b><small>Consultation, comparaison, n\u00e9gociation, engagements et suivi des prestations.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">08<\/div><div><b>Gestion de projet MICE<\/b><small>R\u00e9troplanning, responsabilit\u00e9s, jalons, tableaux de bord et coordination.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">09<\/div><div><b>Participants & exp\u00e9rience client<\/b><small>Invitations, inscriptions, rooming lists, accueil, VIP et assistance.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">10<\/div><div><b>Production & exploitation terrain<\/b><small>Montage, signal\u00e9tique, audiovisuel, restauration, r\u00e9gie et coordination jour J.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">11<\/div><div><b>Risques, qualit\u00e9 & MICE responsable<\/b><small>Plans de contingence, s\u00e9curit\u00e9, incidents, qualit\u00e9 de service et r\u00e9duction des impacts.<\/small><\/div><em>BLOC<\/em><\/div>\n<div class=\"module\"><div class=\"num\">12<\/div><div><b>Commercialisation, bilan & soutenance<\/b><small>Pr\u00e9sentation de l’offre, n\u00e9gociation client, reporting, ROI et d\u00e9fense d’un projet complet.<\/small><\/div><em>FINAL<\/em><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Cas pratiques MICE<\/h2><div class=\"cases\">\n<div class=\"case\"><b>\ud83c\udfe2 Convention 300 personnes<\/b><span>Construire programme, budget, h\u00e9bergement, restauration et logistique.<\/span><\/div>\n<div class=\"case\"><b>\ud83c\udfc6 Incentive au Maroc<\/b><span>Cr\u00e9er une exp\u00e9rience destination et n\u00e9gocier les prestations.<\/span><\/div>\n<div class=\"case\"><b>\ud83c\udfa4 Congr\u00e8s international<\/b><span>G\u00e9rer inscriptions, h\u00e9bergement, transferts, salles et audiovisuel.<\/span><\/div>\n<div class=\"case\"><b>\u2708 Groupe a\u00e9rien<\/b><span>Coordonner transport, arriv\u00e9es, d\u00e9parts et contingences.<\/span><\/div>\n<div class=\"case\"><b>\u26a0\ufe0f Crise jour J<\/b><span>R\u00e9agir \u00e0 l’annulation d’un prestataire ou une perturbation majeure.<\/span><\/div>\n<div class=\"case\"><b>\ud83d\udcb0 Appel d’offres<\/b><span>R\u00e9pondre \u00e0 un brief avec proposition technique, budget et soutenance commerciale.<\/span><\/div>\n<\/div><\/section>\n\n<section class=\"card\"><h2>Projet fil rouge<\/h2><p>Le candidat construit progressivement un <strong style=\"color:#fff\">projet MICE complet<\/strong> : analyse du brief \u2192 concept \u2192 sourcing \u2192 programme \u2192 budget \u2192 devis \u2192 r\u00e9troplanning \u2192 gestion des participants \u2192 plan op\u00e9rationnel \u2192 gestion des risques \u2192 pr\u00e9sentation commerciale \u2192 bilan.<\/p><\/section>\n\n<section class=\"card\"><h2>Entra\u00eenement & \u00e9valuation<\/h2><div class=\"tools\">\n<a class=\"tool\" href=\"\/cours\/\"><div>\ud83d\udcd8<\/div><strong>Cours<\/strong><span>Ressources MICE et gestion de projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/quiz\/\"><div>\ud83c\udfaf<\/div><strong>QCM<\/strong><span>Entra\u00eenement progressif.<\/span><\/a>\n<a class=\"tool\" href=\"\/simulateur-mice\/\"><div>\ud83e\udde9<\/div><strong>Simulateur MICE<\/strong><span>Brief, budget et d\u00e9cisions projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/examens\/\"><div>\ud83d\udcdd<\/div><strong>Examen<\/strong><span>\u00c9valuation des connaissances et cas.<\/span><\/a>\n<a class=\"tool\" href=\"\/oral-engine\/\"><div>\ud83c\udf99\ufe0f<\/div><strong>Soutenance<\/strong><span>Pr\u00e9sentation et d\u00e9fense du projet.<\/span><\/a>\n<a class=\"tool\" href=\"\/centre-de-certification\/\"><div>\ud83c\udfc5<\/div><strong>Validation<\/strong><span>Attestation ou certificat MZA selon le parcours.<\/span><\/a>\n<\/div><\/section>\n\n<section class=\"card\"><h2>\u00c9volution professionnelle<\/h2><div class=\"career\"><span>Assistant Projet MICE<\/span><span>\u2192 Chef de Projet MICE<\/span><span>\u2192 Chef de Projet Senior<\/span><span>\u2192 Responsable MICE<\/span><span>\u2192 Directeur \u00c9v\u00e9nementiel \/ MICE<\/span><\/div><\/section>\n<\/main>\n\n<aside class=\"side\"><div class=\"card\"><h3>Acc\u00e8s formation<\/h3><a href=\"\/cours\/\">\ud83d\udcd8 Cours<\/a><a href=\"\/quiz\/\">\ud83c\udfaf QCM<\/a><a href=\"\/examens\/\">\ud83d\udcdd Examen<\/a><a href=\"\/simulateur-mice\/\">\ud83e\udde9 Simulateur MICE<\/a><a href=\"\/centre-de-certification\/\">\ud83c\udfc5 Certification<\/a><\/div><div class=\"card\"><h3>Inscription<\/h3><p>Acc\u00e9dez \u00e0 l’admission puis retrouvez le cursus et votre projet dans Mon Cockpit.<\/p><a class=\"btn primary\" style=\"width:100%\" href=\"\/admissions\/\">S’INSCRIRE<\/a><\/div><\/aside>\n<\/div><\/section>\n<footer class=\"footer\"><div class=\"wrap\"><strong style=\"color:#fff\">MAROC ZAIN ACADEMY<\/strong><div>Chef de Projet MICE \u2014 Cursus standardis\u00e9 MZA.<\/div><\/div><\/footer>\n<\/body><\/html>\n\n","protected":false},"excerpt":{"rendered":"<p>Chef de Projet MICE \u2014 Maroc Zain Academy \u260e Contact \u2022 \ud83d\udedf AssistanceFormation professionnelle MZA MZA MAROC ZAIN ACADEMYLearn \u2022 Train \u2022 Succeed AccueilFormationsCoursQCMExamensCertification S’inscrire Accueil \u203a Formations \u203a Tourisme & \u00c9v\u00e9nementiel \u203a Chef de Projet MICE \ud83c\udfaf MEETINGS \u2022 INCENTIVES \u2022 CONFERENCES \u2022 EXHIBITIONS Chef de Projet MICE Parcours professionnel consacr\u00e9 \u00e0 la conception, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1851","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/comments?post=1851"}],"version-history":[{"count":1,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1851\/revisions\/1853"}],"wp:attachment":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/media?parent=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}