{"id":1848,"date":"2026-09-07T10:55:36","date_gmt":"2026-09-07T10:55:36","guid":{"rendered":"https:\/\/maroczain.com\/tourisme.maroczain.com\/?page_id=1848"},"modified":"2026-09-07T10:55:36","modified_gmt":"2026-09-07T10:55:36","slug":"chef-dagence-de-voyages","status":"publish","type":"page","link":"https:\/\/maroczain.com\/tourisme.maroczain.com\/chef-dagence-de-voyages\/","title":{"rendered":"Chef d’Agence de voyages"},"content":{"rendered":"\n\n
\n\n \n
\n\n
\n MAROC ZAIN ACADEMY \u2022 TOURISM MANAGEMENT\n <\/div>\n\n
\n CHEF D\u2019AGENCE DE VOYAGES\n <\/div>\n\n
\n Piloter une agence de voyages, manager les \u00e9quipes, d\u00e9velopper\n le chiffre d\u2019affaires, ma\u00eetriser les marges, n\u00e9gocier avec les\n fournisseurs et garantir la satisfaction des clients.\n <\/div>\n\n
\n\n \n 24 modules\n <\/span>\n\n \n Management\n <\/span>\n\n \n Finance\n <\/span>\n\n \n Commercial\n <\/span>\n\n \n War Room\n <\/span>\n\n <\/div>\n\n <\/div>\n\n\n \n
\n\n
\n Objectif du cursus\n <\/div>\n\n
\n Former un responsable capable de diriger une agence de voyages\n comme un v\u00e9ritable centre de profit : organisation, ressources\n humaines, fournisseurs, production touristique, ventes,\n tr\u00e9sorerie, rentabilit\u00e9, qualit\u00e9 et d\u00e9veloppement commercial.\n <\/div>\n\n <\/div>\n\n\n \n
\n Les missions du Chef d\u2019Agence\n <\/div>\n\n
\n\n
\n Piloter l’activit\u00e9\n <\/div>\n\n
\n Manager l’\u00e9quipe\n <\/div>\n\n
\n D\u00e9velopper les ventes\n <\/div>\n\n
\n Contr\u00f4ler les marges\n <\/div>\n\n
\n N\u00e9gocier les fournisseurs\n <\/div>\n\n
\n Garantir la qualit\u00e9\n <\/div>\n\n <\/div>\n\n\n \n
\n Programme professionnel \u2014 24 modules\n <\/div>\n\n
\n\n\n
\n 01<\/b>\n

\u00c9cosyst\u00e8me du voyage<\/h3>\n

Agences, compagnies, h\u00f4tels, TO, r\u00e9ceptifs et plateformes.<\/p>\n <\/div>\n\n\n

\n 02<\/b>\n

R\u00f4le du Chef d\u2019Agence<\/h3>\n

Responsabilit\u00e9s, d\u00e9cisions, objectifs et pilotage.<\/p>\n <\/div>\n\n\n

\n 03<\/b>\n

Organisation de l\u2019agence<\/h3>\n

Fonctions, proc\u00e9dures et r\u00e9partition des responsabilit\u00e9s.<\/p>\n <\/div>\n\n\n

\n 04<\/b>\n

Management des \u00e9quipes<\/h3>\n

Planning, objectifs, animation et accompagnement.<\/p>\n <\/div>\n\n\n

\n 05<\/b>\n

Leadership<\/h3>\n

Motivation, d\u00e9l\u00e9gation, arbitrage et d\u00e9cision.<\/p>\n <\/div>\n\n\n

\n 06<\/b>\n

Business plan<\/h3>\n

March\u00e9, positionnement, objectifs et mod\u00e8le \u00e9conomique.<\/p>\n <\/div>\n\n\n

\n 07<\/b>\n

Budget annuel<\/h3>\n

Recettes, charges, pr\u00e9visions et suivi budg\u00e9taire.<\/p>\n <\/div>\n\n\n

\n 08<\/b>\n

Tr\u00e9sorerie<\/h3>\n

Encaissements, d\u00e9caissements et besoins de tr\u00e9sorerie.<\/p>\n <\/div>\n\n\n

\n 09<\/b>\n

Marge & rentabilit\u00e9<\/h3>\n

Marge dossier, frais de service et seuil de rentabilit\u00e9.<\/p>\n <\/div>\n\n\n

\n 10<\/b>\n

Billetterie a\u00e9rienne<\/h3>\n

Supervision des ventes et de l\u2019apr\u00e8s-vente a\u00e9rien.<\/p>\n <\/div>\n\n\n

\n 11<\/b>\n

H\u00f4tellerie<\/h3>\n

Contrats, allotements, conditions et marges.<\/p>\n <\/div>\n\n\n

\n 12<\/b>\n

Circuits & forfaits<\/h3>\n

Construction et commercialisation des produits.<\/p>\n <\/div>\n\n\n

\n 13<\/b>\n

Fournisseurs<\/h3>\n

S\u00e9lection, contractualisation et suivi.<\/p>\n <\/div>\n\n\n

\n 14<\/b>\n

N\u00e9gociation<\/h3>\n

Tarifs, commissions, conditions et avantages.<\/p>\n <\/div>\n\n\n

\n 15<\/b>\n

Strat\u00e9gie commerciale<\/h3>\n

Segments, objectifs, canaux et plan d\u2019action.<\/p>\n <\/div>\n\n\n

\n 16<\/b>\n

Vente B2C<\/h3>\n

Acquisition, conversion, panier moyen et fid\u00e9lisation.<\/p>\n <\/div>\n\n\n

\n 17<\/b>\n

Vente B2B<\/h3>\n

Entreprises, associations, groupes et comptes cl\u00e9s.<\/p>\n <\/div>\n\n\n

\n 18<\/b>\n

Marketing digital<\/h3>\n

Web, r\u00e9seaux sociaux, campagnes et g\u00e9n\u00e9ration de leads.<\/p>\n <\/div>\n\n\n

\n 19<\/b>\n

Exp\u00e9rience client<\/h3>\n

Qualit\u00e9, satisfaction et fid\u00e9lisation.<\/p>\n <\/div>\n\n\n

\n 20<\/b>\n

R\u00e9clamations<\/h3>\n

Traitement, arbitrage et r\u00e9cup\u00e9ration client.<\/p>\n <\/div>\n\n\n

\n 21<\/b>\n

Gestion des risques<\/h3>\n

Fraude, impay\u00e9s, erreurs et incidents fournisseurs.<\/p>\n <\/div>\n\n\n

\n 22<\/b>\n

KPI<\/h3>\n

CA, marge, dossiers, conversion et productivit\u00e9.<\/p>\n <\/div>\n\n\n

\n 23<\/b>\n

Tableau de bord<\/h3>\n

Pilotage quotidien et reporting de direction.<\/p>\n <\/div>\n\n\n

\n 24<\/b>\n

CEO WAR ROOM<\/h3>\n

\n Simulation int\u00e9grale de direction d\u2019une agence de voyages.\n <\/p>\n <\/div>\n\n <\/div>\n\n\n \n

\n\n
\n SIMULATION DE DIRECTION\n <\/div>\n\n
\n Chef d\u2019Agence War Room\n <\/div>\n\n
\n\n
Client important en litige<\/div>\n
Fournisseur d\u00e9faillant<\/div>\n
Tr\u00e9sorerie sous tension<\/div>\n
Baisse des ventes<\/div>\n
Erreur de r\u00e9servation<\/div>\n
Groupe de 80 passagers<\/div>\n\n <\/div>\n\n <\/div>\n\n\n \n
\n\n
\n Tableau de bord du Chef d\u2019Agence\n <\/div>\n\n
\n\n
CA<\/b>
Chiffre d\u2019affaires<\/div>\n
MARGE<\/b>
Rentabilit\u00e9<\/div>\n
VENTES<\/b>
Dossiers conclus<\/div>\n
CONVERSION<\/b>
Devis \u2192 ventes<\/div>\n
QUALIT\u00c9<\/b>
Satisfaction client<\/div>\n
TR\u00c9SORERIE<\/b>
Encaissements<\/div>\n\n <\/div>\n\n <\/div>\n\n\n \n
\n\n
\n CERTIFICATION MZA\n <\/div>\n\n
\n CHEF D\u2019AGENCE DE VOYAGES\n <\/div>\n\n
\n Management \u2022 Finance \u2022 Commercial \u2022 Op\u00e9rations \u2022 Leadership\n <\/div>\n\n <\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

MAROC ZAIN ACADEMY \u2022 TOURISM MANAGEMENT CHEF D\u2019AGENCE DE VOYAGES Piloter une agence de voyages, manager les \u00e9quipes, d\u00e9velopper le chiffre d\u2019affaires, ma\u00eetriser les marges, n\u00e9gocier avec les fournisseurs et garantir la satisfaction des clients. 24 modules Management Finance Commercial War Room Objectif du cursus Former un responsable capable de diriger une agence de voyages […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1848","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":1,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1848\/revisions"}],"predecessor-version":[{"id":1850,"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/pages\/1848\/revisions\/1850"}],"wp:attachment":[{"href":"https:\/\/maroczain.com\/tourisme.maroczain.com\/wp-json\/wp\/v2\/media?parent=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}