{"id":4118,"date":"2026-08-23T18:54:51","date_gmt":"2026-08-23T18:54:51","guid":{"rendered":"https:\/\/maroczain.com\/2026\/08\/23\/surbooking-arbitrer-entre-revenu-reglementation-et-satisfaction-client\/"},"modified":"2026-08-23T19:02:20","modified_gmt":"2026-08-23T19:02:20","slug":"surbooking-arbitrer-entre-revenu-reglementation-et-satisfaction-client","status":"publish","type":"post","link":"https:\/\/maroczain.com\/en\/2026\/08\/23\/surbooking-arbitrer-entre-revenu-reglementation-et-satisfaction-client\/","title":{"rendered":"Surbooking : arbitrer entre revenu, r\u00e9glementation et satisfaction client"},"content":{"rendered":"<p>Le surbooking repose sur une logique \u00e9conomique : compenser statistiquement les passagers qui ne se pr\u00e9sentent pas. Lorsque les pr\u00e9visions se trompent, l\u2019exercice devient op\u00e9rationnel et humain. <\/p>\n<h2>Pr\u00e9venir<\/h2>\n<p>Le Revenue Management doit surveiller les historiques de no-show, la saison, le profil de la ligne, les groupes et les \u00e9v\u00e9nements particuliers.<\/p>\n<h2>Agir t\u00f4t<\/h2>\n<p>D\u00e8s qu\u2019un risque est identifi\u00e9, l\u2019escale et le commercial doivent partager une m\u00eame situation : capacit\u00e9 r\u00e9elle, passagers attendus, alternatives et possibilit\u00e9s de volontariat selon les r\u00e8gles applicables.<\/p>\n<h2>Prot\u00e9ger la relation client<\/h2>\n<p>L\u2019explication doit \u00eatre claire et respectueuse. Une mauvaise gestion transforme une optimisation de revenu en co\u00fbt de r\u00e9putation.<\/p>\n<h2>Mesurer<\/h2>\n<p>Suivre le co\u00fbt de d\u00e9protection, les compensations, le taux de volontariat, les r\u00e9clamations et le revenu additionnel r\u00e9ellement g\u00e9n\u00e9r\u00e9.<\/p>\n<h2>Cas Academy<\/h2>\n<p>Le vol est complet et six passagers suppl\u00e9mentaires sont attendus. Proposez trois sc\u00e9narios et leurs impacts financiers et clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le surbooking repose sur une logique \u00e9conomique : compenser statistiquement les passagers qui ne se pr\u00e9sentent pas. Lorsque les pr\u00e9visions se trompent, l\u2019exercice devient op\u00e9rationnel et humain. Pr\u00e9venirLe Revenue Management\u2026<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[44],"tags":[],"class_list":["post-4118","post","type-post","status-publish","format-standard","hentry","category-commercial-revenue-management"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/posts\/4118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/comments?post=4118"}],"version-history":[{"count":1,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/posts\/4118\/revisions"}],"predecessor-version":[{"id":4142,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/posts\/4118\/revisions\/4142"}],"wp:attachment":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/media?parent=4118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/categories?post=4118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/tags?post=4118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}