{"id":3056,"date":"2026-08-21T17:00:39","date_gmt":"2026-08-21T17:00:39","guid":{"rendered":"https:\/\/maroczain.com\/?page_id=3056"},"modified":"2026-08-21T23:19:21","modified_gmt":"2026-08-21T23:19:21","slug":"tableau-de-bord-commercial","status":"publish","type":"page","link":"https:\/\/maroczain.com\/en\/tableau-de-bord-commercial\/","title":{"rendered":"Tableau de bord commercial"},"content":{"rendered":"<!-- =========================================================\nMAROC ZAIN ACADEMY\nMODULE PREMIUM : ATTACH\u00c9 COMMERCIAL A\u00c9RIEN\nSUITE AVANC\u00c9E\n========================================================= -->\n\n<section id=\"kpi\" class=\"container\">\n\n  <h2>11. Tableau de bord commercial<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <div class=\"icon\">\ud83d\udcb0<\/div>\n      <h3>Chiffre d&rsquo;affaires<\/h3>\n      <p id=\"ca\">1 250 000 MAD<\/p>\n      <small>Objectif mensuel : 1 500 000 MAD<\/small>\n    <\/div>\n\n    <div class=\"card\">\n      <div class=\"icon\">\u2708\ufe0f<\/div>\n      <h3>Billets vendus<\/h3>\n      <p>2 845<\/p>\n      <small>+12 % vs mois pr\u00e9c\u00e9dent<\/small>\n    <\/div>\n\n    <div class=\"card\">\n      <div class=\"icon\">\ud83e\udd1d<\/div>\n      <h3>Agences actives<\/h3>\n      <p>84<\/p>\n      <small>Sur 110 agences du portefeuille<\/small>\n    <\/div>\n\n    <div class=\"card\">\n      <div class=\"icon\">\ud83c\udfe2<\/div>\n      <h3>Contrats corporate<\/h3>\n      <p>23<\/p>\n      <small>5 n\u00e9gociations en cours<\/small>\n    <\/div>\n\n    <div class=\"card\">\n      <div class=\"icon\">\ud83d\udcc8<\/div>\n      <h3>Taux de r\u00e9alisation<\/h3>\n      <p>83 %<\/p>\n      <small>Objectif : 100 %<\/small>\n    <\/div>\n\n    <div class=\"card\">\n      <div class=\"icon\">\ud83c\udfaf<\/div>\n      <h3>Nouveaux clients<\/h3>\n      <p>17<\/p>\n      <small>Ce mois-ci<\/small>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\" id=\"portefeuille\">\n\n  <h2>12. Gestion du portefeuille agences<\/h2>\n\n  <div class=\"highlight\">\n    Toutes les agences ne doivent pas \u00eatre suivies de la m\u00eame mani\u00e8re.\n    L&rsquo;attach\u00e9 commercial doit segmenter son portefeuille selon le potentiel,\n    le chiffre d&rsquo;affaires, la fid\u00e9lit\u00e9 et les opportunit\u00e9s de d\u00e9veloppement.\n  <\/div>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Cat\u00e9gorie<\/th>\n        <th>Profil<\/th>\n        <th>Fr\u00e9quence de visite<\/th>\n        <th>Action<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>A+<\/td>\n        <td>Tr\u00e8s fort potentiel<\/td>\n        <td>Hebdomadaire<\/td>\n        <td>Suivi personnalis\u00e9<\/td>\n      <\/tr>\n\n      <tr>\n        <td>A<\/td>\n        <td>Grand producteur<\/td>\n        <td>2 fois\/mois<\/td>\n        <td>Fid\u00e9lisation<\/td>\n      <\/tr>\n\n      <tr>\n        <td>B<\/td>\n        <td>Potentiel moyen<\/td>\n        <td>Mensuelle<\/td>\n        <td>D\u00e9veloppement<\/td>\n      <\/tr>\n\n      <tr>\n        <td>C<\/td>\n        <td>Petit producteur<\/td>\n        <td>Trimestrielle<\/td>\n        <td>Activation<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>13. Pr\u00e9parer une visite commerciale<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>1. Pr\u00e9parer<\/h3>\n      <p>\n        Consulter les ventes de l&rsquo;agence, les dossiers en cours,\n        les incidents et les opportunit\u00e9s.\n      <\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>2. D\u00e9finir l&rsquo;objectif<\/h3>\n      <p>\n        Chaque visite doit avoir un objectif pr\u00e9cis et mesurable.\n      <\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>3. \u00c9couter<\/h3>\n      <p>\n        Identifier les difficult\u00e9s rencontr\u00e9es par les vendeurs.\n      <\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>4. Proposer<\/h3>\n      <p>\n        Pr\u00e9senter une solution adapt\u00e9e \u00e0 la situation.\n      <\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>5. Conclure<\/h3>\n      <p>\n        Obtenir un engagement ou convenir d&rsquo;une prochaine \u00e9tape.\n      <\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>6. Tracer<\/h3>\n      <p>\n        Enregistrer le compte rendu dans le syst\u00e8me commercial.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\" id=\"corporate\">\n\n  <h2>14. Vente Corporate<\/h2>\n\n  <div class=\"case\">\n\n    <h3>\ud83c\udfe2 Cas pratique : entreprise internationale<\/h3>\n\n    <p>\n      Une entreprise effectue environ 600 voyages professionnels par an.\n      Elle travaille actuellement avec trois compagnies.\n    <\/p>\n\n    <p>\n      Votre objectif est d&rsquo;obtenir une part significative de ce trafic.\n    <\/p>\n\n    <button onclick=\"toggleBox('corporateAnswer')\">\n      Voir la strat\u00e9gie\n    <\/button>\n\n    <div id=\"corporateAnswer\" class=\"answer\">\n\n      <h3>Approche recommand\u00e9e<\/h3>\n\n      <ol>\n        <li>Identifier les destinations principales.<\/li>\n        <li>Analyser les volumes annuels.<\/li>\n        <li>\u00c9tudier les classes de r\u00e9servation utilis\u00e9es.<\/li>\n        <li>Comprendre les contraintes de l&rsquo;entreprise.<\/li>\n        <li>Identifier les d\u00e9cideurs.<\/li>\n        <li>Construire une proposition commerciale.<\/li>\n        <li>N\u00e9gocier les conditions.<\/li>\n        <li>D\u00e9finir des objectifs de part de march\u00e9.<\/li>\n        <li>Mettre en place le contrat.<\/li>\n        <li>Suivre r\u00e9guli\u00e8rement la performance.<\/li>\n      <\/ol>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>15. Les questions \u00e0 poser \u00e0 un client corporate<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>\ud83c\udf0d Destinations<\/h3>\n      <p>Quelles sont vos principales destinations professionnelles ?<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\ud83d\udcc6 Volume<\/h3>\n      <p>Combien de voyages sont r\u00e9alis\u00e9s chaque ann\u00e9e ?<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\ud83d\udcbc Classes<\/h3>\n      <p>Voyagez-vous principalement en \u00e9conomique ou en affaires ?<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\ud83d\udd04 Flexibilit\u00e9<\/h3>\n      <p>Vos voyageurs modifient-ils fr\u00e9quemment leurs billets ?<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\ud83e\uddfe Facturation<\/h3>\n      <p>Comment votre entreprise organise-t-elle la facturation ?<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\ud83d\udcca Reporting<\/h3>\n      <p>Avez-vous besoin d&rsquo;un reporting p\u00e9riodique ?<\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>16. Analyse de la concurrence<\/h2>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Crit\u00e8re<\/th>\n        <th>Notre compagnie<\/th>\n        <th>Concurrent A<\/th>\n        <th>Concurrent B<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>Prix<\/td>\n        <td>950 MAD<\/td>\n        <td>850 MAD<\/td>\n        <td>1 020 MAD<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Fr\u00e9quence<\/td>\n        <td>7 vols\/semaine<\/td>\n        <td>4 vols\/semaine<\/td>\n        <td>7 vols\/semaine<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Bagage<\/td>\n        <td>Inclus<\/td>\n        <td>Option<\/td>\n        <td>Inclus<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Correspondances<\/td>\n        <td>Excellentes<\/td>\n        <td>Limit\u00e9es<\/td>\n        <td>Moyennes<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Programme fid\u00e9lit\u00e9<\/td>\n        <td>Oui<\/td>\n        <td>Oui<\/td>\n        <td>Oui<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n  <div class=\"highlight\">\n    Un tarif inf\u00e9rieur n&rsquo;est pas automatiquement un meilleur produit.\n    L&rsquo;attach\u00e9 commercial doit comparer l&rsquo;ensemble de la proposition de valeur.\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>17. Revenue Management pour commerciaux<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>Yield<\/h3>\n      <p>Recette moyenne obtenue par passager.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Load Factor<\/h3>\n      <p>Taux de remplissage du vol.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Booking Curve<\/h3>\n      <p>\u00c9volution des r\u00e9servations avant le d\u00e9part.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Forecast<\/h3>\n      <p>Pr\u00e9vision de la demande future.<\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>18. Challenge Revenue Management<\/h2>\n\n  <div class=\"case\">\n\n    <h3>Situation<\/h3>\n\n    <p>\n      Vol pr\u00e9vu dans 10 jours.\n    <\/p>\n\n    <p>\n      Capacit\u00e9 : 180 si\u00e8ges\n    <\/p>\n\n    <p>\n      R\u00e9servations actuelles : 165\n    <\/p>\n\n    <p>\n      Une agence souhaite r\u00e9server 30 si\u00e8ges suppl\u00e9mentaires\n      \u00e0 tarif promotionnel.\n    <\/p>\n\n    <button onclick=\"toggleBox('rmAnswer')\">\n      Analyser\n    <\/button>\n\n    <div id=\"rmAnswer\" class=\"answer\">\n\n      <p>\n        Accepter automatiquement les 30 si\u00e8ges pourrait d\u00e9grader\n        la recette du vol.\n      <\/p>\n\n      <p>\n        L&rsquo;attach\u00e9 commercial doit consulter les \u00e9quipes responsables\n        du Revenue Management avant tout engagement.\n      <\/p>\n\n      <strong>\n        Principe : ne jamais promettre une condition commerciale\n        que l&rsquo;on n&rsquo;est pas habilit\u00e9 \u00e0 accorder.\n      <\/strong>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>19. Les groupes<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>Tourisme<\/h3>\n      <p>Circuits, voyages organis\u00e9s et excursions.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>MICE<\/h3>\n      <p>Congr\u00e8s, s\u00e9minaires, incentives et \u00e9v\u00e9nements.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Sport<\/h3>\n      <p>\u00c9quipes, supporters et d\u00e9l\u00e9gations.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\u00c9tudiants<\/h3>\n      <p>Mobilit\u00e9 acad\u00e9mique et voyages scolaires.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>P\u00e8lerinage<\/h3>\n      <p>Flux sp\u00e9cifiques n\u00e9cessitant une organisation adapt\u00e9e.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Associations<\/h3>\n      <p>Voyages culturels, professionnels ou \u00e9v\u00e9nementiels.<\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>20. N\u00e9gociation commerciale<\/h2>\n\n  <div class=\"highlight\">\n    Une n\u00e9gociation r\u00e9ussie doit cr\u00e9er de la valeur pour le client\n    tout en prot\u00e9geant les int\u00e9r\u00eats \u00e9conomiques de la compagnie.\n  <\/div>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>1. Pr\u00e9paration<\/h3>\n      <p>Conna\u00eetre le client et ses enjeux.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>2. Objectif<\/h3>\n      <p>D\u00e9terminer le r\u00e9sultat recherch\u00e9.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>3. Argumentation<\/h3>\n      <p>Pr\u00e9senter les b\u00e9n\u00e9fices de l&rsquo;offre.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>4. Objections<\/h3>\n      <p>Comprendre avant de r\u00e9pondre.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>5. Concessions<\/h3>\n      <p>Ne jamais conc\u00e9der sans contrepartie.<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>6. Conclusion<\/h3>\n      <p>Formaliser pr\u00e9cis\u00e9ment l&rsquo;accord.<\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>21. Les objections clients<\/h2>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Objection<\/th>\n        <th>R\u00e9flexe professionnel<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>\u00ab Votre tarif est trop \u00e9lev\u00e9. \u00bb<\/td>\n        <td>Comparer la valeur globale du produit.<\/td>\n      <\/tr>\n\n      <tr>\n        <td>\u00ab Le concurrent est moins cher. \u00bb<\/td>\n        <td>Analyser pr\u00e9cis\u00e9ment l&rsquo;offre concurrente.<\/td>\n      <\/tr>\n\n      <tr>\n        <td>\u00ab Vos horaires ne me conviennent pas. \u00bb<\/td>\n        <td>Proposer des alternatives pertinentes.<\/td>\n      <\/tr>\n\n      <tr>\n        <td>\u00ab Je veux une remise. \u00bb<\/td>\n        <td>Identifier le volume potentiel avant de n\u00e9gocier.<\/td>\n      <\/tr>\n\n      <tr>\n        <td>\u00ab Nous travaillons d\u00e9j\u00e0 avec une autre compagnie. \u00bb<\/td>\n        <td>Proposer de gagner progressivement une part du trafic.<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>22. Simulation : client difficile<\/h2>\n\n  <div class=\"case\">\n\n    <h3>\ud83d\udcac Client<\/h3>\n\n    <p>\n      \u00ab Votre concurrent me propose 10 % moins cher.\n      Si vous ne vous alignez pas imm\u00e9diatement,\n      je transf\u00e8re tout mon trafic. \u00bb\n    <\/p>\n\n    <button onclick=\"toggleBox('clientAnswer')\">\n      R\u00e9ponse recommand\u00e9e\n    <\/button>\n\n    <div id=\"clientAnswer\" class=\"answer\">\n\n      <p>\n        \u00ab Je comprends que le niveau tarifaire soit important pour votre entreprise.\n        Avant de comparer les deux propositions, permettez-moi de v\u00e9rifier\n        pr\u00e9cis\u00e9ment les conditions, la flexibilit\u00e9, les services inclus\n        et vos volumes pr\u00e9visionnels. \u00bb\n      <\/p>\n\n      <p>\n        L&rsquo;objectif est d&rsquo;\u00e9viter une concession pr\u00e9cipit\u00e9e\n        et de repositionner la discussion sur la valeur globale.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>23. Plan d&rsquo;action commercial<\/h2>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Objectif<\/th>\n        <th>Action<\/th>\n        <th>KPI<\/th>\n        <th>D\u00e9lai<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>Augmenter les ventes<\/td>\n        <td>Visiter 20 agences prioritaires<\/td>\n        <td>+10 % CA<\/td>\n        <td>30 jours<\/td>\n      <\/tr>\n\n      <tr>\n        <td>D\u00e9velopper corporate<\/td>\n        <td>Prospecter 15 entreprises<\/td>\n        <td>3 contrats<\/td>\n        <td>60 jours<\/td>\n      <\/tr>\n\n      <tr>\n        <td>D\u00e9velopper groupes<\/td>\n        <td>Identifier associations et TO<\/td>\n        <td>5 dossiers<\/td>\n        <td>45 jours<\/td>\n      <\/tr>\n\n      <tr>\n        <td>R\u00e9activer agences<\/td>\n        <td>Contacter les agences inactives<\/td>\n        <td>10 agences r\u00e9activ\u00e9es<\/td>\n        <td>30 jours<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>24. CRM Commercial<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>Client<\/h3>\n      <p>Agence Horizon Voyages<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>CA annuel<\/h3>\n      <p>860 000 MAD<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Potentiel<\/h3>\n      <p>1 200 000 MAD<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Derni\u00e8re visite<\/h3>\n      <p>12\/08\/2026<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Action suivante<\/h3>\n      <p>Pr\u00e9sentation offre groupes<\/p>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Priorit\u00e9<\/h3>\n      <p>HAUTE<\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>25. Matrice de priorit\u00e9 commerciale<\/h2>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Potentiel<\/th>\n        <th>Production actuelle<\/th>\n        <th>Priorit\u00e9<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>\u00c9lev\u00e9<\/td>\n        <td>Faible<\/td>\n        <td>\ud83d\udd25 D\u00e9veloppement urgent<\/td>\n      <\/tr>\n\n      <tr>\n        <td>\u00c9lev\u00e9<\/td>\n        <td>\u00c9lev\u00e9e<\/td>\n        <td>\u2b50 Fid\u00e9lisation strat\u00e9gique<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Faible<\/td>\n        <td>\u00c9lev\u00e9e<\/td>\n        <td>\u2705 Maintien<\/td>\n      <\/tr>\n\n      <tr>\n        <td>Faible<\/td>\n        <td>Faible<\/td>\n        <td>\ud83d\udccc Suivi l\u00e9ger<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>26. Test professionnel<\/h2>\n\n  <div class=\"quiz\">\n\n    <p>\n      <strong>\n        Une agence \u00e0 tr\u00e8s fort potentiel vend peu votre compagnie.\n        Quelle doit \u00eatre votre priorit\u00e9 ?\n      <\/strong>\n    <\/p>\n\n    <label>\n      <input type=\"radio\" name=\"q26\" value=\"A\">\n      A. Arr\u00eater les visites\n    <\/label>\n\n    <label>\n      <input type=\"radio\" name=\"q26\" value=\"B\">\n      B. Identifier pourquoi elle produit peu\n    <\/label>\n\n    <label>\n      <input type=\"radio\" name=\"q26\" value=\"C\">\n      C. Lui proposer imm\u00e9diatement une remise\n    <\/label>\n\n    <label>\n      <input type=\"radio\" name=\"q26\" value=\"D\">\n      D. Attendre qu&rsquo;elle contacte la compagnie\n    <\/label>\n\n    <button onclick=\"checkQ26()\">\n      Valider\n    <\/button>\n\n    <p id=\"result26\"><\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>27. \u00c9valuation finale<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\n      <h3>QCM<\/h3>\n      <p>100 questions<\/p>\n      <strong>30 %<\/strong>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>\u00c9tude de cas<\/h3>\n      <p>Analyse compl\u00e8te d&rsquo;un march\u00e9<\/p>\n      <strong>25 %<\/strong>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>N\u00e9gociation<\/h3>\n      <p>Simulation client corporate<\/p>\n      <strong>20 %<\/strong>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Plan commercial<\/h3>\n      <p>Construction d&rsquo;un plan d&rsquo;action<\/p>\n      <strong>15 %<\/strong>\n    <\/div>\n\n    <div class=\"card\">\n      <h3>Oral<\/h3>\n      <p>Pr\u00e9sentation devant jury<\/p>\n      <strong>10 %<\/strong>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>28. Bar\u00e8me de certification<\/h2>\n\n  <table>\n\n    <thead>\n      <tr>\n        <th>Score<\/th>\n        <th>Niveau<\/th>\n      <\/tr>\n    <\/thead>\n\n    <tbody>\n\n      <tr>\n        <td>90 \u2013 100 %<\/td>\n        <td>Expert Commercial A\u00e9rien<\/td>\n      <\/tr>\n\n      <tr>\n        <td>80 \u2013 89 %<\/td>\n        <td>Attach\u00e9 Commercial Confirm\u00e9<\/td>\n      <\/tr>\n\n      <tr>\n        <td>70 \u2013 79 %<\/td>\n        <td>Attach\u00e9 Commercial Op\u00e9rationnel<\/td>\n      <\/tr>\n\n      <tr>\n        <td>60 \u2013 69 %<\/td>\n        <td>Niveau \u00e0 renforcer<\/td>\n      <\/tr>\n\n      <tr>\n        <td>&lt; 60 %<\/td>\n        <td>Reprise du parcours recommand\u00e9e<\/td>\n      <\/tr>\n\n    <\/tbody>\n\n  <\/table>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>29. Comp\u00e9tences valid\u00e9es<\/h2>\n\n  <div class=\"grid\">\n\n    <div class=\"card\">\u2705 Prospection<\/div>\n    <div class=\"card\">\u2705 Vente a\u00e9rienne<\/div>\n    <div class=\"card\">\u2705 N\u00e9gociation<\/div>\n    <div class=\"card\">\u2705 Gestion agences<\/div>\n    <div class=\"card\">\u2705 Corporate<\/div>\n    <div class=\"card\">\u2705 Analyse march\u00e9<\/div>\n    <div class=\"card\">\u2705 Reporting<\/div>\n    <div class=\"card\">\u2705 Revenue Management<\/div>\n    <div class=\"card\">\u2705 Gestion groupes<\/div>\n    <div class=\"card\">\u2705 Fid\u00e9lisation<\/div>\n    <div class=\"card\">\u2705 Gestion objections<\/div>\n    <div class=\"card\">\u2705 Plan d&rsquo;action commercial<\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"container\">\n\n  <h2>30. Certification<\/h2>\n\n  <div class=\"highlight\" style=\"text-align:center;\">\n\n    <h2>\ud83c\udf93 CERTIFICAT PROFESSIONNEL<\/h2>\n\n    <h3>ATTACH\u00c9 COMMERCIAL A\u00c9RIEN<\/h3>\n\n    <p>\n      Maroc Zain Academy\n    <\/p>\n\n    <p>\n      Le titulaire a valid\u00e9 les comp\u00e9tences commerciales,\n      relationnelles et analytiques n\u00e9cessaires\n      \u00e0 l&rsquo;exercice des fonctions commerciales\n      dans l&rsquo;environnement du transport a\u00e9rien.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<script>\n\nfunction toggleBox(id){\n\n  const element = document.getElementById(id);\n\n  if(element.style.display === \"block\"){\n    element.style.display = \"none\";\n  } else {\n    element.style.display = \"block\";\n  }\n\n}\n\n\nfunction checkQ26(){\n\n  const responses = document.getElementsByName(\"q26\");\n\n  let selected = \"\";\n\n  responses.forEach(function(response){\n\n    if(response.checked){\n      selected = response.value;\n    }\n\n  });\n\n  const result = document.getElementById(\"result26\");\n\n  if(selected === \"B\"){\n\n    result.innerHTML =\n    \"\u2705 Excellent. 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Tableau de bord commercial \ud83d\udcb0 Chiffre d&rsquo;affaires 1 250 000 MAD Objectif mensuel : 1 500 000 MAD \u2708\ufe0f Billets vendus 2 845 +12 % vs mois pr\u00e9c\u00e9dent \ud83e\udd1d Agences actives 84 Sur 110 agences du portefeuille \ud83c\udfe2 Contrats corporate 23 5 n\u00e9gociations en cours \ud83d\udcc8 Taux de r\u00e9alisation 83 % Objectif : 100 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3056","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/pages\/3056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/comments?post=3056"}],"version-history":[{"count":2,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/pages\/3056\/revisions"}],"predecessor-version":[{"id":3339,"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/pages\/3056\/revisions\/3339"}],"wp:attachment":[{"href":"https:\/\/maroczain.com\/en\/wp-json\/wp\/v2\/media?parent=3056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}